The Power of Colour

Why does colour matter when it comes to business and marketing?

Well… research shows that customers do judge a book by its cover! Just check out the stats below:

92% Believe colour presents an image of impressive quality.

90% Feel colour can assist in attracting new customers.

90% Believe customers remember presentations and documents better when colour is used.

83% Believe colour makes them appear more successful.

81% Think colour gives them a competitive edge.

76% Believe that the use of colour makes their business appear larger to clients.

The numbers don’t lie! Perhaps it’s worth the extra cost for colour printing when it comes to producing your company’s marketing materials.

Source: Conducted by Xerox Corporation and International Communications Research from February 19, 2003 to March 7, 2003, margin of error of +/- 3.1%.